Gartner Research

Consumer Insight: Work — Gens on the Job

Published: 01 August 2017

ID: G00364542

Analyst(s): Iconoculture Research Team


To better understand each generation in today's workforce, marketers need to abandon stereotypes. Millennials aren't self-absorbed, Gen Xers aren't low-energy slackers and boomers aren't refusing to move on. This research provides a portrait of millennials, Gen Xers and boomers in the workplace.

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