Gartner Research

Consumer Insight: Your Strategy Is Showing — Consumer Distraction in the Age of Armchair Marketers

Published: 17 May 2016

ID: G00364548

Analyst(s): Iconoculture Research Team

Summary

At a time when everyone's a critic and watercooler discussions have morphed into endless streams of emoji reactions, undue attention paid to marketing campaigns can be a dubious honor. Smart brands channel consumer scrutiny into helpful brand publicity before it devolves.

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