Gartner Research

Use the 4 P's Effectively to Communicate Your Service, Value and Innovation I&T Operating Models

Published: 15 May 2018

ID: G00355797

Analyst(s): Darren Topham , Simon Mingay

Summary

CIOs must be able to concisely communicate the reasons for a new service, value or innovation I&T operating model, how the model impacts business stakeholders, and why they should care. We provide guidance for CIOs to enable them to do that based on the 4 P's.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Keep Communication Concise and Focused on What the Chosen Stakeholders Need to Know, Addressing the 4 P's — the Problem, Promise, Position and Proposal
    • Problem
    • Promise
    • Position
    • Proposal
  • Leverage Gartner's I&T Operating Model Framework and Operating Model Patterns as a Foundation for Building the Communication
  • Avoid Too Much Detail: Strike a Balance Between Need, Value and What Is Required From the Audience to Successfully Effect the Change
  • Conclusion

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client