Gartner Research

Use the 4 P's Effectively to Communicate Your Service, Value and Innovation I&T Operating Models

Published: 15 May 2018

ID: G00355797

Analyst(s): Darren Topham , Simon Mingay


CIOs must be able to concisely communicate the reasons for a new service, value or innovation I&T operating model, how the model impacts business stakeholders, and why they should care. We provide guidance for CIOs to enable them to do that based on the 4 P's.

Table Of Contents
  • Key Challenges



  • Keep Communication Concise and Focused on What the Chosen Stakeholders Need to Know, Addressing the 4 P's — the Problem, Promise, Position and Proposal
    • Problem
    • Promise
    • Position
    • Proposal
  • Leverage Gartner's I&T Operating Model Framework and Operating Model Patterns as a Foundation for Building the Communication
  • Avoid Too Much Detail: Strike a Balance Between Need, Value and What Is Required From the Audience to Successfully Effect the Change
  • Conclusion

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