Published: 29 June 2017
Analyst(s): Marketing Research Team
In this research, we answer the question "How likely are owners to use non-traditional financial service providers, such as FinTech companies?" This research details an increasing uptake of non-traditional banking providers, why owners prefer traditional financial institutions versus other providers, and how owners feel about switching to FinTech.
Increasing Uptake of Non-Traditional Banking Providers
Why Owners Prefer Traditional Financial Institutions VS. Other Providers
How Owners Feel About Switching to FinTech
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.