Gartner Research

Small Business Research: Gauging Owner Interest in FinTech

Published: 29 June 2017

ID: G00364835

Analyst(s): Marketing Research Team


In this research, we answer the question "How likely are owners to use non-traditional financial service providers, such as FinTech companies?" This research details an increasing uptake of non-traditional banking providers, why owners prefer traditional financial institutions versus other providers, and how owners feel about switching to FinTech.

Table Of Contents

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Increasing Uptake of Non-Traditional Banking Providers

Why Owners Prefer Traditional Financial Institutions VS. Other Providers

How Owners Feel About Switching to FinTech

Additional Resources

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