Gartner Research

Look Before You Leap When Creating ISV Ecosystems

Published: 16 May 2018

ID: G00356392

Analyst(s): John Santoro , Mark O'Neill , Paolo Malinverno


Independent software vendor ecosystems offer critical competitive advantages, increasing reach, capability and innovation for your application platform. However, technology product management leaders should create ecosystems of their own only if backed by a compelling business model.

Table Of Contents
  • Key Challenges



  • Validate the Ecosystem Business Model
  • Develop a Go-to-Market Strategy
  • Evangelize the Ecosystem
  • Have the Courage to Not Create an Ecosystem

Case Study

  • App Marketplace Used to Enable Ecosystem

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