Gartner Research

Consumer Insight: Shopping and Retail — Wave 8

Published: 27 February 2018

ID: G00364247

Analyst(s): Iconoculture Research Team

Summary

Facts and figures provide a data-driven portrait of key consumer attitudes and behaviors in shopping and retail. Physical stores still hold an edge over online retail when it comes to actual purchase, but online marketplaces are key factors in the entire purchase process.

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