This document instructs technology business unit leaders at technology providers to make and update three related estimates of technology opportunity. This document is part one of a series focusing on the what, why and how of technology opportunity estimation.
- Estimate Market Opportunity for Yourself to Gain Deeper Insights to the Dynamics of Disruptive Emerging Technologies
- Make Three Estimates of Market Opportunity Using Concepts and Terms That Convey the Relationships Between Market Opportunities
- First: Estimate Total Potential Opportunity
- Second: Estimate Segment Potential Opportunity
- Third: Estimate Segment Saleable Opportunity
- Update This Set of Market Opportunity Estimates Periodically, and Use Them to Involve Business Leaders and Business Partners
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