Gartner Research

Sustain Revenue Growth by Making 3 Estimates of Emerging Technology Opportunity — Part 1 on Terms and Concepts

Published: 15 May 2018

ID: G00350023

Analyst(s): Kenneth Brant


This document instructs technology business unit leaders at technology providers to make and update three related estimates of technology opportunity. This document is part one of a series focusing on the what, why and how of technology opportunity estimation.

Table Of Contents
  • Key Challenges



  • Estimate Market Opportunity for Yourself to Gain Deeper Insights to the Dynamics of Disruptive Emerging Technologies
  • Make Three Estimates of Market Opportunity Using Concepts and Terms That Convey the Relationships Between Market Opportunities
    • First: Estimate Total Potential Opportunity
    • Second: Estimate Segment Potential Opportunity
    • Third: Estimate Segment Saleable Opportunity
  • Update This Set of Market Opportunity Estimates Periodically, and Use Them to Involve Business Leaders and Business Partners

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