Gartner Research

Market Insight: Top Four Strategies to Drive Mobile Print Solution Sales

Published: 17 May 2018

ID: G00351684

Analyst(s): Kristin Von Manowski

Summary

The solution value associated with mobile print technology is often misunderstood by both print providers and their customers. Technology strategic planners must offer more diverse mobile print solutions paired with sharpened messaging to wake up dormant market opportunities and accelerate sales.

Table Of Contents

Analysis

  • Mobile Device Invasion
  • Rising Security and Compliance Requirement

Background and Context

The Impact

Conclusion

  • Redefine Your Capability in Light of the Current Mobile Print Landscape
    • Enable Sales to More Effectively Map Solutions to Customer Needs
    • Focus on Security and Cost Savings in Mobile Print Solution Sales
    • Utilize Creative Pricing Models to Spur Pilots and Adoption

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