Gartner Research

Small Business Research: Owner Research of Suppliers Through Mobile Devices

Published: 19 June 2017

ID: G00364831

Analyst(s): Marketing Research Team

Summary

In this research, we answer the question "How do owners use mobile devices when researching suppliers?" Owners interact with suppliers through their mobile devices in two distinct ways. This quick answer provides details on the two types of supplier activity, what supplier tools owners are using to support these types of activities, and what stage in research owners are using their mobile devices to interact with suppliers.

Table Of Contents

More Detail

Owners interact with suppliers through their mobile devices in two distinct ways.

What are the supplier tools that owners are using to support Research + Explore tasks?

At which stage in research are owners using their mobile devices to interact with suppliers?

Apps Support Manage + Maintain Tasks

Mobile Pain Points

Additional Resources

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