Gartner Research

Small Business Research: Driving Leads with Content Marketing (Rogers Communications)

Published: 13 November 2017

ID: G00364839

Analyst(s): Marketing Research Team


This case study provides marketing managers with an example of an effective multi-touchpoint content marketing campaign that allowed Rogers Communications to generate 4,000 digital leads, resulting in 3,000 subscribers for a new product — the Unison service — in four months.

Table Of Contents


Solution Highlights


Business Context


Descriptive Solution Components

1. Tailor Content Marketing Through Journey Mapping

2. Stagger and Optimize Content

3. Employ Varied Content and Channel Mix

4. Maintain Consistency


About This Research

Recommended by the Authors

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