Published: 13 November 2017
Analyst(s): Marketing Research Team
This case study provides marketing managers with an example of an effective multi-touchpoint content marketing campaign that allowed Rogers Communications to generate 4,000 digital leads, resulting in 3,000 subscribers for a new product — the Unison service — in four months.
Descriptive Solution Components
1. Tailor Content Marketing Through Journey Mapping
2. Stagger and Optimize Content
3. Employ Varied Content and Channel Mix
4. Maintain Consistency
About This Research
Recommended by the Authors
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