Published: 13 November 2017
Analyst(s): Marketing Research Team
This case study provides marketing managers with an example of an effective multi-touchpoint content marketing campaign that allowed Rogers Communications to generate 4,000 digital leads, resulting in 3,000 subscribers for a new product — the Unison service — in four months.
Descriptive Solution Components
1. Tailor Content Marketing Through Journey Mapping
2. Stagger and Optimize Content
3. Employ Varied Content and Channel Mix
4. Maintain Consistency
About This Research
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