Gartner Research

Small Business Research: Shifting Brand Perceptions (Deluxe)

Published: 16 August 2017

ID: G00364840

Analyst(s): Marketing Research Team


This case study provides marketing managers with an example of an effective and efficient brand-building campaign run by Deluxe in 2016. Deluxe’s campaign architected around a small business competition gathered nationwide recognition for the brand and successfully shifted perceptions.

Table Of Contents


Solution Highlights


Business Context

Descriptive Solution Components

Talk About the Customer, Not About You

Partner with Influencers Who Share Common Values

Own Your Content


About This Research

Recommended by the Authors

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