Gartner Research

Small Business Research: Shifting Brand Perceptions (Deluxe)

Published: 16 August 2017

ID: G00364840

Analyst(s): Marketing Research Team

Summary

This case study provides marketing managers with an example of an effective and efficient brand-building campaign run by Deluxe in 2016. Deluxe’s campaign architected around a small business competition gathered nationwide recognition for the brand and successfully shifted perceptions.

Table Of Contents

Overview

Solution Highlights

Challenge

Business Context

Descriptive Solution Components

Talk About the Customer, Not About You

Partner with Influencers Who Share Common Values

Own Your Content

Results

About This Research

Recommended by the Authors

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