Published: 16 August 2017
Analyst(s): Marketing Research Team
This case study provides marketing managers with an example of an effective and efficient brand-building campaign run by Deluxe in 2016. Deluxe’s campaign architected around a small business competition gathered nationwide recognition for the brand and successfully shifted perceptions.
Descriptive Solution Components
Talk About the Customer, Not About You
Partner with Influencers Who Share Common Values
Own Your Content
About This Research
Recommended by the Authors
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