Gartner Research

Small Business Research: 2017 Channel Effectiveness Tracker

Published: 29 October 2017

ID: G00364844

Analyst(s): Marketing Research Team


In this research, we answer the question "What are the effective marketing channels for 2017?" This research examines where owners recall marketing messages and what channels drove them to follow up on marketing messages. This year’s study includes data on owners’ behavior toward channels such as direct mail or receiving a call from a rep.

Table Of Contents

More Detail

Where did Owners Recall Marketing Messages?

What Channels Drove Owners to Follow Up on Marketing Messages?

Overall, Which Channels Were Most Effective?

Recommended by the Authors

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