Gartner Research

Identify and Engage External Influencers in Utility Industry to Improve Market Messaging

Published: 16 May 2018

ID: G00355139

Analyst(s): Hanna Karki


External influencers have a direct impact on the organizations' apparent market perception and buyer understanding. Technology product marketing leaders must make sure to identify the external influencers in the utility industry to improve market messaging efficacy and organizations' top lines.

Table Of Contents


  • Digital Ambition Drives Purchasing Actions and Decisions in Utilities
  • External Influencers' Role on the Utilities' Buying Process
  • Engaging With Influencers
  • Who Are the Influencers in Utilities?
  • Summary


  • Type of Influencers

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