Gartner Research

Sourcing Content Assets from Seller Best Practice (vAuto)

Published: 13 May 2018

ID: G00702730

Analyst(s): Marketing Research Team


This case study teaches marketing leaders who work on digital marketing and demand generation initiatives a process for converting one-off, sales-developed commercial tools into digital, self-service formats to guide buyers’ independent learning and progress through the buying journey.

Table Of Contents


Solution Highlights


1. High-Value Sales Tool Sourcing

Table 1: Sample Rogue Sales Tool Questions

2. Sales Tool Modification for Buyer Self-Service

3. Contextualization of Buyer Enablement Tools



About This Research

Recommended by the Authors

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