Gartner Research

Ignition Guide to Identifying and Proposing a New Marketing Organizational Structure

Published: 20 February 2018

ID: G00365369

Analyst(s): Marketing Research Team


The marketing organization structure helps instantiate corporate goals, like customer centricity, into day-to-day team operations and processes. This guide will help marketing leaders initiate an organization redesign by helping to better align teams to strategic priorities.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 3: Identify Priorities for Marketing Organization Restructure


Step 2 of 3: Identify the Best-Fit Marketing Organization Structure


Step 3 of 3: Communicate the Case for Change and the Proposed New Structure


Review Your Performance

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