Gartner Research

Ignition Guide to Identifying and Proposing a New Marketing Organizational Structure

Published: 20 February 2018

ID: G00365369

Analyst(s): Marketing Research Team

Summary

The marketing organization structure helps instantiate corporate goals, like customer centricity, into day-to-day team operations and processes. This guide will help marketing leaders initiate an organization redesign by helping to better align teams to strategic priorities.

Table Of Contents

Overview

Steps

Before You Start

Common Pitfalls and Keys to Success

Step 1 of 3: Identify Priorities for Marketing Organization Restructure

Tasks

Step 2 of 3: Identify the Best-Fit Marketing Organization Structure

Tasks

Step 3 of 3: Communicate the Case for Change and the Proposed New Structure

Tasks

Review Your Performance

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client