Gartner Research

Market Trends: 5 Forces in Wrist-Worn Wearables Shape Buying Behavior and Sales

Published: 18 May 2018

ID: G00353042

Analyst(s): Alan Antin


Users' want their next wrist-worn wearable to be an even smarter smartwatch. Technology product management leaders at wearable device and ecosystem service providers need to address this change, plus five market-moving trends to capitalize on continued category growth.

Table Of Contents


Market Trend

  • The Market Is Searching for a Killer App to Make Wrist-Worn Wearables a Must-Have Device
    • Trend No. 1: Wristables "Go It Alone"
    • Trend No. 2: Wrist-Worn Devices and Wellness Perks
    • Trend No. 3: Devices for Children 12 and Under
    • Trend No. 4: Targeted Product Designs
    • Trend No. 5: Biosensors and Connected Health

Contrarian View

  • Concerns About Data Accuracy Impede Adoption
  • Privacy and Reluctance to Share Information Are Barriers to Adoption

Vendors to Watch

  • Apple
  • Garmin
  • Fitbit
  • Samsung
  • Xiaomi

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