Gartner Research

Product Introduction Primer for 2018

Published: 23 May 2018

ID: G00363611

Analyst(s): Aapo Markkanen

Summary

Product introduction is a critical step in commercializing a product, and much of it is beyond the product team's control. For a good product introduction, technology product management leaders must ensure product teams work effectively with other functions such as sales, marketing and finance.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • What is the best sales model for each product?
    • How do I best price our products?
    • What are the best practices for product packaging?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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