Gartner Research

Customer Acquisition for Tech CEOs Primer for 2018

Published: 23 May 2018

ID: G00363606

Analyst(s): Christine Tenneson , Rob Addy , Eric Trenk , Chrissy Healey


Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth and market reach. Gartner's 2018 research helps tech CEOs optimize sales and marketing, refine channel strategy, and create the foundation to retain customers and increase revenue.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What strategies create clear and effective messaging?
    • What are the critical success factors for sales, channel and alliance strategies?
    • What best practices improve the customer experience from acquisition through retention?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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