Gartner Research

Product Strategy and Launch for Tech CEOs Primer for 2018

Published: 23 May 2018

ID: G00363603

Analyst(s): Eric Trenk , Christine Tenneson


New products are vital to technology provider growth, but failure rates are high due to misalignment with customer buying priorities. Tech CEOs should use this research to evaluate market opportunities, understand user needs and adopt best practices for successful product strategies and launches.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What customer needs are unmet by existing solutions?
    • What packaging and pricing strategies will allow me to win new customers, without leaving money on the table?
    • What are the best practices for a successful product launch?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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