The connected home market is growing slowly as the answers to the "why" and "how" to buy questions are not always clear to buyers. Technology product marketing leaders in charge of connected home solutions should follow five best practices driving great customer experience to optimize their success.
- Lesson 1. Put the Customer at the Center of the Offering
- Lesson 2. Integrate Across Ecosystems and Technologies in Each Target Market
- Lesson 3. Build a Consumer Brand and Engagement
- Lesson 4. Select Channels and Partners That Have Reach to Your Target Market
- Lesson 5. Excel at Customer Care
Background and Context
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