Gartner Research

Market Insight: Five Lessons From Successful Vendors in the Connected Home

Published: 23 May 2018

ID: G00350442

Analyst(s): Fernando Elizalde , Amanda Sabia , Stephanie Baghdassarian


The connected home market is growing slowly as the answers to the "why" and "how" to buy questions are not always clear to buyers. Technology product marketing leaders in charge of connected home solutions should follow five best practices driving great customer experience to optimize their success.

Table Of Contents


  • Introduction
  • Lesson 1. Put the Customer at the Center of the Offering
  • Lesson 2. Integrate Across Ecosystems and Technologies in Each Target Market
  • Lesson 3. Build a Consumer Brand and Engagement
  • Lesson 4. Select Channels and Partners That Have Reach to Your Target Market
  • Lesson 5. Excel at Customer Care

Background and Context

The Impact


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