Gartner Research

Revolutionize Product Information Management by Means of Disruptive Artificial Intelligence

Published: 23 May 2018

ID: G00345878

Analyst(s): Simon Walker , Michael Moran

Summary

Customer experience continues to evolve via the proliferation of commerce channels, creating a demand to enhance data quality, reliability and accessibility of product information at scale. Data and analytics leaders can use this research to understand how AI can revolutionize their data strategy.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Optimize Product Information Using AI to Enhance Quality and Reliability
  • NLG Will Reduce Costs, Time to Market and Enable Scaling
  • Conversational Commerce via VAs, Messaging Platforms and SMS Will Increase Customer Intimacy

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