Gartner Research

Market Insight: IoT-Based Digital Personalization, Part 2 — Architecture for Automotive Customer Retention

Published: 25 May 2018

ID: G00359857

Analyst(s): Jonathan Davenport


Services to deliver digital personalization can be used to improve customer retention across the automotive industry. Technology product management leaders should develop an architecture to support rich, cloud-based customer profiles that underpin new digital personalization services.

Table Of Contents


  • Introduction
  • How Digital Personalization Should Be Incorporated Into Vehicles
    • Personal Identification
    • Use Customer Data to Generate Insights
    • Delivering Digital Personalization Services

Background and Context

The Impact


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