Gartner Research

Market Insight: IoT-Based Digital Personalization, Part 2 — Architecture for Automotive Customer Retention

Published: 25 May 2018

ID: G00359857

Analyst(s): Jonathan Davenport

Summary

Services to deliver digital personalization can be used to improve customer retention across the automotive industry. Technology product management leaders should develop an architecture to support rich, cloud-based customer profiles that underpin new digital personalization services.

Table Of Contents

Analysis

  • Introduction
  • How Digital Personalization Should Be Incorporated Into Vehicles
    • Personal Identification
    • Use Customer Data to Generate Insights
    • Delivering Digital Personalization Services

Background and Context

The Impact

Conclusion

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