Gartner Research

Implement a New Product Management Framework for Technology Businesses

Published: 22 May 2018

ID: G00357949

Analyst(s): Emil Berthelsen


Changing technology markets challenge product managers to operate with greater speed and agility. Technology product management leaders must challenge long-held beliefs to meet new product development demands and time-to-market and product differentiation priorities.

Table Of Contents
  • Key Challenges



  • Adopt Greater Agility and Flexibility in All Product Planning Steps
  • Support Agile Product Development Processes
  • Prepare for Product Introductions by Managing the Market
  • Review and Optimize Current Product Management Life Cycle Approaches
  • Improve Leadership Quality of Product Managers

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