Digital Performance Benchmarks Primer for 2018
Published: 23 May 2018
Marketing leaders need to understand their brand's performance on digital channels relative to competitors and out-of-category peers. Gartner's digital performance benchmarks research compares brands across four key dimensions: site and e-commerce, marketing, social media, and mobile and tablet.
Table Of Contents
- Top Challenges and How Gartner Can Help
- What is my sector's digital marketing performance relative to my competitors and over time?
- Where do opportunities exist to increase my digital marketing performance?
- Suggested First Steps
- Essential Reading
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