Gartner Research

Digital Performance Benchmarks Primer for 2018

Published: 23 May 2018

ID: G00354476

Analyst(s): Evan Neufeld


Marketing leaders need to understand their brand's performance on digital channels relative to competitors and out-of-category peers. Gartner's digital performance benchmarks research compares brands across four key dimensions: site and e-commerce, marketing, social media, and mobile and tablet.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What is my sector's digital marketing performance relative to my competitors and over time?
    • Where do opportunities exist to increase my digital marketing performance?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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