Gartner Research

How to Scale Innovation Beyond Pretty Prototypes

Published: 23 May 2018

ID: G00354194

Analyst(s): Mary Mesaglio , Darren Topham , Kristin Moyer


CIOs are investing in innovation to meet CEO demands for growth. Yet at some point, the Red Bull runs dry, the pizza gets thrown away and innovation often fizzles. CIOs must focus on three elements — ownership, behavior and process — to scale proven ideas. Each element contains a scale breaker (a factor that derails scaling) and a scale maker (a factor that accelerates scaling).

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help


  • Acknowledgments

Executive Summary

  • Enterprises Underestimate Scaling Challenges
  • From Weak to Strong Ownership
  • From Resistance to Demand Behavior
  • From Pioneer to Professional Processes

Enterprises Underestimate Scaling Challenges

  • Digitalization Carries the Same Scale Challenges as Other Innovation
  • Turn Scale Breakers Into Scale Makers to Win
  • Ensure You Have Something Worth Scaling

From Weak to Strong Ownership

  • Test Commitment With Real Money and Visible Protection
  • Transfer Ownership Deliberately
  • Replace Dotted-Line Delivery With Something Stronger

From Resistance to Demand Behavior

  • Adjust Timing and Governance Expectations
  • Hold Your Nerve! Avoid Diluting the Value
  • Pay Special Attention to Dissonant Knowledge

From Pioneer to Professional Processes

  • Pioneer, Prove, Professionalize, Promote, Profit
  • Recruit Expert Resources
  • Professionalize Only After Sticking With Paper as Long as Possible
  • Conclusion

Appendix: Case Studies

  • Australian DHS Uses Customer Experience to Scale a New Claims System
  • Australia's Department of Industry Scales Innovation With Collaboration and Ownership
  • BAE Systems Applied Intelligence Innovates the Business, Not Technology
  • DBS Builds Scalable Digital Offerings by Failing on Paper First
  • Toyota Brings Innovations to Market by Avoiding Handoffs

Further Reading

  • Related Content
  • Gartner Executive Programs Reports
  • Core Research
  • Books
  • Websites

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