Product Planning Primer for 2018
Published: 23 May 2018
Disruptive technologies, dynamic markets and nimble competitors leave technology product management leaders little margin for error. Results-driven product planning requires target customer identification, addressable market sizing, actionable competitive intelligence and customer-centric roadmaps.
Table Of Contents
- Top Challenges and How Gartner Can Help
- How do I properly segment a market and identify a customer persona?
- What is the current real addressable market for my product, and how can I expand it?
- What are the best practices in analyzing the competitive landscape?
- What are the best practices behind creating a solid feature and function product roadmap?
- Suggested First Steps
- Essential Reading
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