Gartner Research

Product Planning Primer for 2018

Published: 23 May 2018

ID: G00363609

Analyst(s): John Santoro


Disruptive technologies, dynamic markets and nimble competitors leave technology product management leaders little margin for error. Results-driven product planning requires target customer identification, addressable market sizing, actionable competitive intelligence and customer-centric roadmaps.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I properly segment a market and identify a customer persona?
    • What is the current real addressable market for my product, and how can I expand it?
    • What are the best practices in analyzing the competitive landscape?
    • What are the best practices behind creating a solid feature and function product roadmap?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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