Gartner Research

A Marketing Checklist for Identifying, Selecting and Maximizing Web Content Management Systems

Published: 24 May 2018

ID: G00357832

Analyst(s): Stephen R. Wellman , Bryan Yeager , Christopher Ross

Summary

Marketing leaders invest in WCM capabilities to deliver compelling user experiences. Gartner's visual marketplace snapshots, in-depth analyses, frameworks, integration insights and actionable advice will help you evaluate your needs, select providers and maximize value from WCM investments.

Table Of Contents

Analysis

Research Highlights

  • Establish Common Criteria to Identify WCM Needs and Align Investments to Business Goals
  • Review Gartner's WCM Research to Structure and Support Investment Decisions
  • Explore Martech and Customer Experience Research to Streamline WCM Deployment and Maximize Ongoing WCM Investment Value

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