A company’s customer experience is consistently affected, intentionally or indirectly, by business partner decisions that are beyond the Customer Experience team’s (CX’s) purview or control. We studied whether and how CX leaders can hold partners accountable to CX to produce more customer-centric outcomes.
The Centrality of CX
The Limits of Accountability
When CX Accountability Matters
Implications for Influencing Decision-Making Behavior
Align With Business Partners and Their Teams
Recommended by the Authors
About This Research
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.