Gartner Research

Market Insight: Digital Twins — Apply Design Thinking to Unlock Insights Into Differentiating Experiences

Published: 29 May 2018

ID: G00352415

Analyst(s): Alfonso Velosa , Lars Van Dam


Enterprises exploring IoT initiatives are looking to engage in a "digital twin" strategy to improve business outcomes. This research gives technology product management leaders an approach to differentiate offerings based on the benefits, use cases and customer experiences enabled by digital twins.

Table Of Contents


  • Step 1 — "Empathize" With Target Buyers and Influencers by Applying Design Thinking to Unlock Insights Into Digital Twin Requirements
    • Empathize
  • Step 2 — "Define" and "Ideate" on Vertical Use Cases to Identify Solutions That Meet Customer Needs and Serve Their Ecosystem
    • Define
    • Ideate
  • Step 3 — "Prototype" and "Test" Vertical Use Cases That Form the Foundation of Development and Go-to-Market Innovation
    • Prototype
    • Test

Background and Context

The Impact


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