Gartner Research

How Chief Data Officers Can Succeed by Driving Measurable Business Value

Published: 30 May 2018

ID: G00340474

Analyst(s): Alan D. Duncan , Frank Buytendijk


The CDO, among other data and analytics leaders, must identify which organizational areas will gain most business value from better analytics. To invest well, it helps to use high-value metrics that prompt improved use of resources, better customer engagement and sustainable relationship ecosystems.

Table Of Contents
  • Key Challenges



  • Deliver Business Analytics That Focus on Customer Behaviors and Relationships
    • Measure Business Outcomes Arising From Data and Analytics
    • Balance Effectiveness, Efficiency and Risk
  • Foster Information-Led Innovation by Developing a Change Management Plan for Improved Data Literacy and Analytical and Critical Thinking
  • Implement a Portfolio of Data and Analytics Technologies to Modernize the Way Data Is Delivered and Consumed

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