Gartner Research

Survey Analysis: How to Identify and Avoid Frustration Points That Inhibit the '24-Hour Digital User'

Published: 30 May 2018

ID: G00356731

Analyst(s): Derek O'Donnell , Meike Escherich

Summary

Dependency on technology as a tool in a user's 24-hour life is high, but a frictionless, contextual digital experience is still unrealized. Technology product management leaders must address user frustrations to build a more compelling 24-hour tech user experience.

Table Of Contents

Survey Objective

Data Insights

  • Meet the "First Wave" of 24-Hour Users
  • Single Ecosystem Preferences Enable a Seamless User Experience
    • The 24-Hour User — Lifelong Devotees to One Particular Brand of OS?
  • Device Ownership and Usage Behaviors
    • 24-Hour Users Achieve More on Fewer, More Technologically Capable Devices
    • VPAs — Even for 24-Hour Users, Smart Is Not Smart Enough Yet
  • Attitudes Toward Technology
    • The 24-Hour User Sees Tech Not Just as a Time Saver, but as a Way of Connecting People
  • Main Frustrations and Inhibitors of Adoption
    • Frustrations Center on Technology and With Vendors' Current Business Models
  • Methodology

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