Gartner Research

Tech Go-to-Market: Improve CTA Response Rate and Increase Demand With Webinars

Published: 01 June 2018

ID: G00355072

Analyst(s): Christy Ferguson


Webinars leveraged across all stages of the buying cycle increase demand and drive business growth. Technology product marketing leaders should include webinars in their marketing mix, inviting respected external presenters to participate in order to establish credibility and influence buyers.

Table Of Contents



  • Develop a Webinar Strategy
  • Invite Customers, Partners and Influencers to Serve as Speakers
  • Define Webinar Content by Audience Type
  • Develop Webinar Follow-Up Strategy

Case Study

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