Gartner Research

China Summary Translation: 'How to Deploy Digital Signage Without Wasting Time and Money'

Published: 28 May 2018

ID: G00355521

Analyst(s): Adam Preset , Claire Wen


Digital signage projects can be ineffective, shortsighted and wasteful if organizations lack the knowledge and experience to use the technology effectively. Application leaders should engage business stakeholders with a digital signage approach that will deliver business value.

Table Of Contents



How to Deploy Digital Signage Without Wasting Time and Money

  • Key Challenges
  • Recommendations



  • Purpose: Identify Why Your Organization Is Introducing Signage
  • Technology: Be Clear What Is Possible at What Price
  • Process: Charter Your Digital Signage Program as a Business Service Powered by IT

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