Gartner Research

Market Insight: Build a Comprehensive Wellness Platform for Maximum Consumer Engagement

Published: 29 May 2018

ID: G00352252

Analyst(s): Anthony Mullen , Alan Antin

Summary

Technology product management leaders at wellness providers must design a superior consumer experience to ensure participant engagement. Deploy a comprehensive wellness approach that unlocks user data, supports behavior change and leads to results to serve diverse needs across the health ecosystem.

Table Of Contents

Analysis

  • Comprehensive Wellness Requires the Integration of Physical, Social and Mental Dimensions to Provide a Step Change in Value
    • Most Technology and Service Providers Are Focused on Physiological Wellness
    • Medical-Centric Responses Are Often One-Dimensional and Reductionist
    • A Biopsychosocial Model Delivers Better Results
  • Provide Value for Many Within the Ecosystem by Addressing More Needs via Partnerships
    • Partner With Those Who Have Aligned Interests and Technologies
    • Partner With Specialized Providers to Deliver Multidimensional Wellness
    • Deliver a Personalized Experience by Leveraging Data and Technology

Background and Context

  • Conditions Are Right for an Evolution in Approaches to Wellness
  • There Are Deep Links Between Physical, Social and Mental Wellness
    • There Is a Link Between Physical and Social Wellness
    • There Is Also a Link Between Physical and Psychological Wellness

The Impact

Conclusion

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