Gartner Research

Combine Business Models, Strategy and I&T Operating Models to Understand the Scope of Business Change

Published: 01 June 2018

ID: G00351161

Analyst(s): Richard Hunter , Donna Scott


Enterprise strategy, business models and I&T operating models serve different and complementary roles. This research describes how CIOs can use these constructs to guide coherent planning and execution of change.

Table Of Contents


  • Digital Business Will Change Your Business Model, Your Strategy and Your Operating Model
    • The Business Model Has Four Major Components
    • The Strategy Describes What Path a Business Will Follow to Create Value Within the Context of the Business Model
    • The I&T Operating Model Shows How Things Get Done
  • Which Comes First: Business Model, Strategy or I&T Operating Model?
  • Changes in Business Models, Strategy and the I&T Operating Model Are Reciprocal
  • Conclusion

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