Gartner Research

Dare to Dream! Give Your Data and Analytics Programs a Mission to Transform Business and Improve the World

Published: 01 June 2018

ID: G00351653

Analyst(s): Frank Buytendijk , Mike Rollings


Data and analytics leaders, it's time to up your game! Ensure your ambitions keep up with the growing potential of D&A programs, which are vital for digital transformation. Craft a bold, inspiring mission statement, and then build programs that deliver indisputable value.

Table Of Contents
  • Key Challenges



  • The Importance of a Meaningful Mission Statement
  • Characteristics of a Good Mission Statement
    • Link Your Mission Statement to Your Company's Mission
    • Focus Your Mission Statement on Stakeholders
    • Make Your Mission Statement Relevant and Specific
    • Ensure Your Mission Statement Is Inspiring and Authentic
  • Bringing It All Together
  • Conclusion

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