Gartner Research

Engage Sales, Marketing and Product Development in Consensus Demand Planning for Better Market Insight

Published: 01 June 2018

ID: G00360871

Analyst(s): Beth Coppinger , Marko Pukkila


Sales, marketing and product development play a critical role in the creation of a robust consensus demand plan. Supply chain leaders responsible for planning can use this research to understand the roles and responsibilities of these cross-functional business partners, and drive engagement.

Table Of Contents
  • Key Challenges



  • Engage Sales, Marketing and Product Development
  • Define the Roles, Responsibilities and Methods to Convert Brand and Sales Plans
    • Sales Team Forecast
    • Marketing Team Forecast
    • Product Development Team Forecast
  • Drive Participation by Agreeing on the Information Shared

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