Gartner Research

The Economics of FOMO: The Next Generation of Customers Fears Missing Out

Published: 04 June 2018

ID: G00355395

Analyst(s): Jenny Sussin


The next generation of customers — millennials and generation Z — is becoming increasingly important to organizations across all industries. Understanding what drives their buying behaviors, such as feelings of FOMO, will help application leaders orchestrate ideal customer experiences.

Table Of Contents
  • Key Challenges



  • Ensure Your Social Media Strategy Goes Beyond "Instagrammable" to Actionable for Existing and Aspiring Customers
  • Enable Mobile Transactions and Support so That Your Customers Can Live in the Moment
  • Pilot Augmented and Virtual Reality to Bring More Customers Into Physical Experiences

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