Gartner Research

Revenue Growth Management in Manufacturing Industries Is Worth the Cost

Published: 05 June 2018

ID: G00349443

Analyst(s): Ellen Eichhorn

Summary

Consumer goods CIOs have an opportunity to introduce both digitalization and increased contribution to the income statement through the practice of revenue growth management (RGM). RGM brings together the practices and analytics of trade promotion, retail execution, pricing and supply chain.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Doesn't My Company Already Practice Revenue Growth Management?
    • What Is the Incentive for Implementing RGM?
  • Define the Approach for RGM Within Your Organization
  • Measure Success

Case Studies

  • Case Study 1 — Pricing and Pack Size
  • Case Study 2 — Category Versus Brand

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