Gartner Research

5 Habits of Other Industries That Healthcare Can Apply to Improve Healthcare's Consumer Engagement

Published: 06 June 2018

ID: G00351293

Analyst(s): Mark E. Gilbert

Summary

Healthcare CIOs are scrambling to improve consumer and patient engagement. We present effective consumer engagement habits from other industries, apply them to healthcare and discuss how healthcare organizations can improve their consumer engagement.

Table Of Contents

Introduction

Analysis

  • Habit No. 1: Leading Consumer Engagement Companies Are Skilled at Connecting Consumer Engagement With Business Value
  • Habit No. 2: Leading Consumer Engagement Companies Use the VoC to Capture and Describe Consumer Expectations, Preferences and Goals
  • Habit No. 3: Leading Consumer Engagement Companies Build and Manage Consumer Relationships
  • Habit No. 4: Leading Consumer Engagement Companies Find That Consumer Journey Maps Are Effective at Identifying and Prioritizing CX Efforts
  • Habit No. 5: Leading Consumer Engagement Companies Recognize the Criticality of Consumers' Digital Experiences

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