Gartner Research

Market Insight: Mobile Phone Revenue — What Drives Growth and What to Avoid

Published: 07 June 2018

ID: G00354070

Analyst(s): David Glenn , Angie Wang

Summary

Mobile phone vendors are in a race to evolve their product portfolios and maximize their competitive position. Technology product marketing leaders at phone vendors need to execute country-level marketing strategies, use microsegmentation and optimize retail models to outsell the competition.

Table Of Contents

Analysis

  • Market Expansion With Targeted Value Proposition
  • Product Differentiation
  • GTM Optimization With a Unified Retail Model

Background and Context

  • Vendor Analysis
    • Top Five Vendors for Revenue Growth in Mobile Phones
    • Bottom Five Vendors by Revenue Declines in Mobile Phones
  • Revenue Growth: Current U.S. Dollars Versus FX Neutral

The Impact

Conclusion

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