Gartner Research

Market Insight: What Drives Mobile Service Revenue Growth and What to Avoid

Published: 07 June 2018

ID: G00365311

Analyst(s): David Glenn, Amanda Sabia


CSPs are relying on user demand for mobile data as the principal driver for mobile service revenue growth. Technology product management leaders at mobile service providers need to understand what impacts revenue by learning from successful providers and avoiding pitfalls experienced by others.

Table Of Contents


  • Successful Pricing Models
  • Regulatory Rulings Negatively Impact Revenue
  • Mergers, Acquisitions and Divestitures: Take With a Grain of Salt

Background and Context

  • Top Five Revenue Growth Mobile Service Providers
    • Mobile TeleSystems (MTS)
    • China Telecom
    • Telecom Italia (TIM)
    • VEON
    • Deutsche Telekom
  • Bottom-Five Revenue-Declining Mobile Service Providers
    • Vodafone
    • Bharti
    • SoftBank
    • Telia (formerly TeliaSonera)
    • Sprint
  • Revenue Growth: Current U.S. Dollars Versus FX Neutral

The Impact


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