Gartner Research

Market Insight: Build Value Proposition for 3 Customer Types With Different Expectation for RPA Services in Japan

Published: 12 June 2018

ID: G00348634

Analyst(s): Misako Sawai , Yoshifumi Abe , Cathy Tornbohm


The demand for RPA services has rapidly increased in Japan. In this market, there are three different types of customers. Technology product marketing leaders responsible for marketing RPA services need to profile their target customers and create value proposition tailored to them.

Table Of Contents


  • Demand for RPA Increased by 28% in Japan in 2017, With 37% of Organizations Planning/Considering It
  • Organizations Realize the Need to Improve Business Process and Their IT Systems for More Enhanced Automation
  • As RPA Implementations Increase, Demand for RPA Service Increases
  • Customers Are Most Interested in an Experienced RPA Service Provider

Background and Context

The Impact

  • RPA Service Opportunity and Value Proposition for Three Customer Types
    • RPA Service Opportunities for Type 1 Customers
    • RPA Service Opportunities for Type 2 Customers
    • RPA Service Opportunities for Type 3 Customers


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