Gartner Research

Market Insight: Three Key Challenges for AR and VR Product Roadmaps

Published: 12 June 2018

ID: G00350650

Analyst(s): Tuong Nguyen , Brian Blau


The disruption potential of AR and VR is at a standstill as viable use cases are still being formulated. Technology product management leaders need to pace their roadmaps and sharpen user value propositions in order to bridge the short-term and long-term market opportunity.

Table Of Contents


Background and Context

The Impact

  • Challenge No. 1: 3D Interface Design Is Difficult and Expensive
  • Challenge No. 2: VR Is Missing Two Key Technology Elements for Mass Adoption
  • Challenge No. 3: Smartphone AR Will Delay the Adoption of HMD AR Devices


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