The disruption potential of AR and VR is at a standstill as viable use cases are still being formulated. Technology product management leaders need to pace their roadmaps and sharpen user value propositions in order to bridge the short-term and long-term market opportunity.
Background and Context
- Challenge No. 1: 3D Interface Design Is Difficult and Expensive
- Challenge No. 2: VR Is Missing Two Key Technology Elements for Mass Adoption
- Challenge No. 3: Smartphone AR Will Delay the Adoption of HMD AR Devices
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