Published: 19 April 2018
Analyst(s): Marketing Research Team
Marketing leaders can read about SMART Technologies’ interactive buying journey matrix that ensures easy navigation of its buyer enablement ecosystem. Customers use the tool to find information to complete key purchase tasks, while sellers are directed to key information they can share with buyers.
Enablement Content That Aligns With Each Stage of the Buying Journey
Interactive Navigation Tool to Enable Buyer Self-Service
Tailored Navigation Tool for Sellers’ Use Cases
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