Gartner Research

Self-Service Content Marketing Navigation for B2B Buyers (SMART Technologies)

Published: 19 April 2018

ID: G00702033

Analyst(s): Marketing Research Team


Marketing leaders can read about SMART Technologies’ interactive buying journey matrix that ensures easy navigation of its buyer enablement ecosystem. Customers use the tool to find information to complete key purchase tasks, while sellers are directed to key information they can share with buyers.

Table Of Contents


Solution Highlights




Enablement Content That Aligns With Each Stage of the Buying Journey

Interactive Navigation Tool to Enable Buyer Self-Service

Tailored Navigation Tool for Sellers’ Use Cases



About This Research

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.