Gartner Research

Self-Service Content Marketing Navigation for B2B Buyers (SMART Technologies)

Published: 19 April 2018

ID: G00702033

Analyst(s): Marketing Research Team

Summary

Marketing leaders can read about SMART Technologies’ interactive buying journey matrix that ensures easy navigation of its buyer enablement ecosystem. Customers use the tool to find information to complete key purchase tasks, while sellers are directed to key information they can share with buyers.

Table Of Contents

Overview

Solution Highlights

Challenge

Prerequisite

Solution

Enablement Content That Aligns With Each Stage of the Buying Journey

Interactive Navigation Tool to Enable Buyer Self-Service

Tailored Navigation Tool for Sellers’ Use Cases

Results

Recommendations

About This Research

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